Joico Blonde Life Violet Shampoo

Joico Blonde Life Violet Shampoo’s powerful-but-gentle, sulfate-free formula banishes those unwanted yellow tones, so blonde hair gets instantly back to that coveted cool, bright, protected shade you know and love.

• Instantly cool brassy tones and brighten cool blonde hair
• Help maintain healthy-looking hair with brilliant shine
• Nourish and protect fragile blonde hair
• Rich lather gently cleanses hair